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Focusing on the concept of a 'Social License to Operate,' this guide offers a fresh perspective on legitimacy in business. It includes case studies highlighting successful and unsuccessful approaches, providing insights for business owners and CSR professionals. The book emphasizes the importance of embedding legitimacy into company strategy, moving beyond traditional CSR and public relations tactics to create a more sustainable and responsible business model.
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The Social License, John Morrison
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- Année de publication
- 2014
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