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The 12th Edition emphasizes the integration of technology in marketing strategies, showcasing how companies leverage it for success. It features in-depth examples and case studies, with a significant focus on global marketing introduced early in the text. The authors prioritize themes such as customer relationships and entrepreneurship, ensuring relevance in today's market. This edition boasts a fresh design, enhanced supplementary materials, and includes an interactive web page alongside a special package for online access, making it a comprehensive resource for students.
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Marketing W/Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
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- Année de publication
- 2000
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- (souple)
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