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The book showcases an innovative methodology, particularly through the use of gamified depth interviews, which enhances the research rigor at every stage, from literature review to the development of constructs. It includes the original contribution of a design perception scale, highlighting the author's insightful approach and thorough examination of the subject matter. Dr. Sharad Sarin commends the work as an excellent contribution to the field.
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Effect of consumer design perception on brand equity, Abhishek Mishra
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- Année de publication
- 2016
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