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Focusing on the evolution of business structures, the book explores the transition from multinational corporations to the more agile global corporation, characterized by a network of independent entrepreneurs. These entities operate free from centralized control, enabling innovative competitive strategies and enhanced internal communication. The author highlights the critical differences between commonly confused terms like globalization and multinationalization, shedding light on their significant implications for managing international business effectively.
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The Global Corporation, Panos Mourdoukoutas
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- Année de publication
- 1999
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