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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business

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Thomas Heinrich

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Pages: 280pages
Temps de lecture: 10heures

Nonfiction

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The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.

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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business, Thomas Heinrich

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Année de publication: 2017
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Titre: Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business
Langue: Anglais
Auteurs: Thomas Heinrich
Éditeur: Ohio State University Press
Publié: 2017
Format: souple
Pages: 280
ISBN13: 9780814254189
Mots clés: Nonfiction
Évaluation: 3 sur 5
Description: The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.