Essentials of Marketing

Auteurs

• Frances Brassington
• Stephen Pettitt

Paramètres

• Pages: 624 pages
• Temps de lecture: 22 heures

• Affaires et économie
• Marketing et relations publiques

En savoir plus sur le livre

Focusing on the intersection of theory and practical application, this essentials text explores various marketing strategies across different industries. It emphasizes the need for innovative responses in diverse situations. With a lively writing style and engaging design, it serves as a concise resource for students, providing all the fundamental information necessary for a short introductory course in marketing.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)