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The book highlights the transformative impact of the internet on retail, emphasizing the shift in consumer behavior driven by online shopping and mobile access. It addresses the necessity for retailers worldwide to adapt to these changes, particularly as emerging markets gain internet access. The guide serves as a comprehensive resource for retailers to plan, implement, and improve their strategies in response to evolving customer expectations and the competitive landscape of the digital marketplace.
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The Multichannel Retail Handbook, Chris Jones
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- Année de publication
- 2013
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