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Exploring franchising through both entrepreneurial and international lenses, this groundbreaking book offers a comprehensive analysis of the subject. It features theoretical discussions alongside practical examples, highlighting various international franchising practices. Additionally, it includes in-depth micro and macro studies of franchising environments across different global regions, making it a valuable resource for understanding the complexities of franchising worldwide.
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Franchising Globally, I. Alon
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- Année de publication
- 2010
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