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Focusing on the dual nature of public relations as both a science and an art, this manual equips readers with essential skills for effective communication in business. Written by an experienced PR professional, it emphasizes the importance of a strategic mindset, creativity, and active listening. Readers will learn to master PR fundamentals while aligning their efforts with business objectives, preparing them to tackle contemporary communication challenges successfully.
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The Smart PR Book, Sandra Stahl
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- Année de publication
- 2025
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