Product Development Decision-Making in the US and Japan

The role of information management and decision- making process in a Western-Japanese product development organization.

Auteurs

• James Marion

Paramètres

• 172 pages
• 7 heures de lecture

• Affaires et économie

En savoir plus sur le livre

The study explores a Japanese-Western multinational organization's product development decision-making challenges in consumer electronics. It highlights phenomena like project halts, reversals, and significant directional shifts. Key factors influencing this instability include information management, cultural differences, and the decision-making process. The findings suggest that the Japanese culture's consensus-building approach is a primary factor affecting these decision-making dynamics, offering insights into the complexities faced by multinational teams in product development.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)