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Understanding customer psychology is crucial for effective sales. The book emphasizes the importance of identifying and creating perceived needs and wants in potential buyers. It guides experienced salespeople on how to motivate customers to desire the products and services they offer, highlighting strategies to engage and persuade effectively. Through this approach, sales professionals can enhance their ability to connect with customers and drive purchases.
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Understanding Customer Motivation, Catherine Mattiske
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- Année de publication
- 2010
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- (souple)
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