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Business research methods encompass various techniques for gathering industry information, including internet research, library data collection, customer interviews, surveys, and focus groups. This comprehensive study of business elements aims to enhance sales and profits by targeting customers, understanding market trends, and improving production and financial practices. By identifying opportunities and anticipating future challenges, effective business research enables companies to better meet the needs of current and potential customers.
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Business Research Methods, Amit Jain
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- 2019
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