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Marketing

The Good, the Bad and the Ugly

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Pages
300pages
Temps de lecture
11heures

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Engagement takes center stage as traditional rhetoric is challenged in this compelling exploration of communication. The book emphasizes the importance of connecting with audiences on a deeper level, advocating for interactive and participatory methods over conventional persuasive techniques. It presents strategies for fostering genuine dialogue and collaboration, ultimately redefining how we understand effective communication in various contexts.

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Marketing, Tom Feltenstein

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Année de publication
2013
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