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Challenging conventional wisdom, this book critiques traditional business literature for lacking practical insights on innovation. It argues that many authors are disconnected from real-world challenges, contributing to stagnant innovation success rates over the past four decades. By focusing on the genuine barriers faced by innovators, the book aims to provide actionable strategies and perspectives that resonate with everyday experiences, ultimately seeking to empower readers to overcome obstacles in their innovation efforts.
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Innovation Abyss, Chris DeArmitt
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- Année de publication
- 2016
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