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The concept of strategic replication highlights how organizations leverage established routines in new contexts, often referred to as the 'McDonald's Approach.' This practice is prevalent in today's business landscape but frequently leads to anomalies that existing academic literature struggles to explain. The book delves into these inconsistencies, offering insights into the complexities of replication in organizational behavior and its implications for business strategy.
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Replicating, Marc Willems
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- Année de publication
- 2020
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