Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
Focusing on innovation and creativity, this essay analyzes how Apple has positioned itself as a leader in the consumer electronics industry. It explores the essential characteristics of an innovative organization and contrasts Apple's unique strategies with current innovation management principles. The paper also examines employee reactions to Apple's work environment, identifies potential shortcomings in its innovation approach, and offers recommendations to address competitive pressures for sustained organizational success.
Achat du livre
Apple's approach towards innovation and creativity, Christoph Müller
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .