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The book delves into the seismic shifts in buyer behavior driven by constant connectivity, highlighting how businesses adapt to these changes. It examines the role of data in monitoring customer activities and the precision of targeted marketing communications delivered to mobile devices. Furthermore, it addresses the merging of online and offline sales, creating a new purchase cycle that reflects the evolving relationship between consumers and companies in the digital age.
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The Connected Consumer, Dinesh Kumar
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- Année de publication
- 2015
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