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The essay examines the role of e-commerce in various organizations, specifically within the do-it-yourself home improvement retail sector. It focuses on the business-to-business (B2B) and business-to-consumer (B2C) models, analyzing their impact on supply, distribution, and customer interactions. Key elements compared include costs, consumer exposure, customer service, website structures, access rights, audience differences, and security measures. The paper highlights how these e-commerce models facilitate collaboration and information flow among trading partners within the industry.
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E-Commerce Strategic Matrix, James Tallant
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- Année de publication
- 2013
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