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Behavioral economics merges psychology with economics to illuminate how individuals make financial decisions. This subchapter provides an accessible introduction to its fundamental principles, appealing to both general readers and those specifically interested in the field. It emphasizes the importance of understanding the psychological factors that influence financial choices in today's complex financial environment.
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Decoding Dollars Understanding Behavioral Economics in Financial Decision-Making, Elias
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- Année de publication
- 2023
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