China CEO : voices of experience from 20 international business leaders

Auteurs

• Juan Antonio Fernandez
• Laurie Underwood

Paramètres

• Affaires et économie
• Chine
• Commerce et vente

En savoir plus sur le livre

CHINA Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.

Achat du livre

• Année de publication: 2006
• Reliure: (souple)