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The book delves into the misinterpretation of popular narratives surrounding market disruption, emphasizing that these tales often overlook the fundamental forces behind the fall of industry leaders. By addressing these misconceptions, it aims to guide organizations toward genuine transformation and sustainable relevance, highlighting the importance of understanding history accurately to seize critical opportunities for growth and innovation.
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Disrupt Disruption, Pascal Finette
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- Année de publication
- 2023
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