What Happened To Advertising? What Would Gossage Do?

Auteurs

• Massimo Moruzzi

Paramètres

• 92 pages
• 4 heures de lecture

• Marketing et relations publiques

En savoir plus sur le livre

Exploring the complexities of online advertising and social media, this book delves into the often-overlooked consequences of digital marketing. It examines how these platforms manipulate user behavior, impact privacy, and contribute to societal issues. Through a critical lens, the author reveals the hidden truths behind the algorithms and strategies that drive engagement, urging readers to reconsider their relationship with technology and its pervasive influence on everyday life.

Achat du livre

• Année de publication: 2017
• Reliure: (souple)