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This guide explores essential production techniques specifically tailored for creating commercials. It covers various aspects of the production process, including pre-production planning, shooting strategies, and post-production editing. The book offers insights into effective storytelling, visual aesthetics, and the technical skills needed to capture audience attention. With practical tips and industry examples, it serves as a valuable resource for aspiring filmmakers and marketers looking to enhance their commercial production skills.
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TV Commercials, Ivan Cury
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- Année de publication
- 2004
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