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Exploring the profound impact of brands, this book delves into how they shape personal identities and influence organizational cultures. It examines the psychological and social dynamics of branding, revealing the intricate ways brands affect decision-making and relationships in both personal and professional realms. Through compelling insights, it highlights the power of branding in everyday life and its implications for individuals and organizations alike.
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Brand Society, Martin Kornberger
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- Année de publication
- 2011
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