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Sales specialists and key account managers encounter numerous challenges in modern client negotiations, including navigating complex buyer behaviors, managing expectations, and fostering long-term relationships. The book delves into effective strategies and techniques to enhance negotiation skills, emphasizing the importance of understanding client needs and adapting to dynamic market conditions. It provides insights into overcoming obstacles, building trust, and achieving mutually beneficial outcomes in sales interactions.
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Elegant Negotiation, Andreas Buergi
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- Année de publication
- 2020
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