Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Auteurs

• David Ulrich
• Norm Smallwood

Paramètres

• Pages: 288 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Commerce et vente
• Fiction
• Fiction historique
• Nonfiction

En savoir plus sur le livre

The concept of a leadership brand is explored as a vital differentiator that enhances a company's market value and competitive advantage. The authors, Dave Ulrich and Norm Smallwood, outline a six-step process to develop a leadership brand, providing tools to create a unified identity among leaders and articulate a distinctive brand statement. The book emphasizes assessing, measuring, and communicating this brand effectively to stakeholders, ultimately helping organizations clarify their leaders' unique contributions and outperform competitors.

Achat du livre

• Année de publication: 2007
• Reliure: (rigide)