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The book presents a compelling framework for understanding mass media scholarship, urging scholars and students to critically evaluate existing knowledge and perspectives on media. It emphasizes the importance of rigorous research and offers essential tools to enhance the discipline's credibility and visibility. By fostering deeper contemplation of media's role across various fields, it aims to advance scholarly discourse and improve the overall quality of media studies.
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Arguing for a General Framework for Mass Media Scholarship, W. James Potter
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- Année de publication
- 2008
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