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In the context of a pandemic-induced socioeconomic crisis, specialized dental centers in Ambato, Ecuador, have adapted their marketing strategies to address the challenges posed by COVID-19. The research focuses on how these centers have reconfigured their services to meet market demands while ensuring patient safety in high-risk environments. Drawing on established marketing theories, the study employs applied-descriptive research methods with a field-transectional design to analyze the effectiveness of these strategies during the economic downturn.
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Strategic Dental Marketing, Andrés Sebastián Vasco Aguilera
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- 2022
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