Mind Your X's and Y's

Satisfying the 10 Cravings of a New Generation of Consumers

Auteurs

• Lisa Johnson

Paramètres

• 288 pages
• 11 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Understanding the preferences of 18-to-40-year-olds is crucial for brands aiming to capture their loyalty. This demographic is characterized by their sophistication and discerning taste, making them resistant to traditional advertising methods. They seek brands that fulfill both their needs and desires while demonstrating quality and fair pricing. As Generation X sheds its slacker image and Generation Y wields unprecedented buying power, businesses must adapt their strategies to effectively engage and resonate with these consumers.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)