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- 152pages
- 6 heures de lecture
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The book explores the strategies employed by US cities to enhance their identities through public relations and marketing techniques. It delves into the concept of urban branding, highlighting how cities adopt corporate-style tactics to attract tourism, investment, and residents. By analyzing various case studies, the author reveals the implications of this branding phenomenon on local culture and community identity, prompting readers to consider the balance between marketing and authenticity in urban environments.
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Cities for Sale, Staci M Zavattaro
- Langue
- Année de publication
- 2013
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