The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Auteurs

• Roland Berger
• Nils Bickhoff
• Philip Kotler

Paramètres

• Pages: 133 pages
• Temps de lecture: 5 heures

• Affaires et économie
• Commerce et vente
• Gestion

En savoir plus sur le livre

Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)