Ads to Icons

How Advertising Succeeds in a Multimedia Age

Auteurs

• Paul Springer

Paramètres

• Pages: 368 pages
• Temps de lecture: 13 heures

• Affaires et économie
• Cas d'étude
• Commerce et vente

En savoir plus sur le livre

Focusing on contemporary and emerging trends in advertising, this second edition presents 50 updated international case studies of both new and iconic campaigns. Author Paul Springer explores the factors behind their success and evaluates their impact on the evolution of the advertising industry, providing valuable insights into effective strategies and innovations.

Achat du livre

• Année de publication: 2009
• Reliure: (souple)