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Focusing on business strategy, this classic work offers a comprehensive guide to scenario planning, emphasizing learning from future possibilities. The Second Edition enhances its practical value with a review of methods, insights on 'early indicators', and a diverse array of new case studies, including those from Shell and Morgan Stanley Japan. Additionally, it features 'what happened next' sections for previously discussed cases, making it an invaluable resource for managers looking to effectively implement scenario techniques.
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Scenario Planning, Gill Ringland
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- Année de publication
- 2014
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