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Exploring the relationship between brand value and financial performance, this thesis examines the significance of annual rankings produced by consultancies like Interbrand and Brand Finance. It highlights how these rankings influence companies' popularity and market perception. The research focuses on Interbrand's 2006 list of the world's most valued brands, revealing insights into brand equity's impact on business success. The study aims to understand whether a strong brand correlates with improved financial outcomes, providing a critical analysis relevant to both academics and practitioners in business economics.
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The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50, Christian Weiss
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- Année de publication
- 2013
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