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Examining the consolidation strategies of U.S. auto makers, this paper highlights their tendency to focus solely on local markets, leading to product differentiation and local sourcing. It critiques the mistakes made in ignoring global market dynamics and offers insights into how these companies can adapt effectively. The analysis includes proposed strategies for navigating international markets, emphasizing the importance of a broader perspective in business operations.
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Global marketing for US auto makers, Angela Moore
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- 2014
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