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The book explores the concept of seamless human persuasion, highlighting how the strategies used to recruit and train individuals for warfare can be effectively adapted to the realms of politics and business. It delves into the techniques employed to motivate and influence people, emphasizing the parallels between military recruitment and persuasive practices in other fields. The author presents a thought-provoking examination of the impact of these strategies on society and decision-making processes.
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Fighting Words, Richard Miller
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- Année de publication
- 2010
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