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Traditional sales methods are increasingly viewed as disruptive and unwanted. The book explores the flaws in these outdated practices and offers insights into more effective approaches. It emphasizes the need for a shift in sales strategies to align with modern consumer preferences, advocating for techniques that foster genuine connections rather than mere transactions. Through innovative ideas, it aims to redefine how sales are conducted in today's market.
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StorySelling, John Rees
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- Année de publication
- 2016
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