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Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.
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Marketing W/Student CD-ROM and Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Langue
- Année de publication
- 2003
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- (souple)
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