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Focusing on the increasing importance of corporate social responsibility (CSR) in India, the book explores how businesses view CSR as both an obligation and a strategic tool. It highlights the necessity for companies to address social and environmental needs to succeed in today's society. By examining the diverse CSR initiatives of major corporations like Microsoft, Tata Group, and others, the book demonstrates how these organizations contribute to community welfare and the development of Social Brand Capital in the context of modern global society.
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A Panoramic View On The CSR Initiatives, Varun Kesavan
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- Année de publication
- 2018
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