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Drawing from over forty years of experience as an international salesman, the author shares practical insights into the world of export sales. Rather than a motivational guide, this handbook provides a detailed exploration of the processes, strategies, and potential pitfalls in international sales. It serves as a valuable resource for aspiring export salespeople, offering real-world lessons and advice based on the author's extensive global experience.
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The International Sales Handbook, John Lynch
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- Année de publication
- 2014
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