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Focusing on the influence of advertising, this doctoral thesis evaluates how Adidas marketing strategies affect contemporary consumer purchasing decisions. Conducted as part of an International Business Management course at Cardiff University, the research highlights the significance of effective advertising in the sports industry, reflecting the author's keen interest in sport economics and management. The study provides insights into consumer behavior and the effectiveness of branding in driving sales.
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Strategic Sports Marketing The impact of sport advertising upon consumers, Christian Berger
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- Année de publication
- 2008
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