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The concept of applying commercial brand management to geographical entities is explored in this authoritative text. It delves into how countries, cities, and regions can effectively create and maintain their brand images, drawing on Simon Anholt's concept of 'Nation Branding.' The book provides insights into strategies for building a competitive identity, making it a valuable resource for understanding the intersection of branding and place.
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Competitive Identity, Simon Anholt
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- Année de publication
- 2016
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