Public Relations in China

Building and Defending your Brand in the PRC

Auteurs

• D. Wolf

Paramètres

• 240 pages
• 9 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Providing insightful guidance for business owners and PR professionals, this book offers a clear roadmap to establishing corporate credibility in China. With practical advice and real-world case studies, it simplifies complex concepts and serves as a valuable resource for building and defending a brand in the Chinese market.

Achat du livre

• Année de publication: 2015
• Reliure: (souple)