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The report analyzes campaign strategies aimed at persuasion, reminder, and information dissemination, focusing on social media marketing, out-of-home advertising, and digital platforms. It highlights the significance of the internet as a marketing tool, particularly for Spotify, which primarily targets online consumers through various channels, including TV ads. The effectiveness of these campaigns is evaluated, and recommendations are offered for improving future marketing efforts.
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An Analysis of the Spotify Advertisement Campaign, Joseph Kariuki
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- Année de publication
- 2022
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