Épuisé, mais très demandé!
En savoir plus sur le livre
The book delves into the strategic principles shaping customer experiences, utilizing insights from behavioral economics and social psychology. It explores the customer journey through three lenses: actions taken to address needs, emotional evaluations of market offerings, and underlying motivations for behaviors. A customer experience map serves as the core framework, illustrating various interaction stages, while the customer experience canvas offers practical guidance for managers to enhance customer engagement and loyalty.
Achat du livre
Customer Science, Alexander Chernev
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Customer Science
- Sous-titre
- Behavioral Insights for Creating Breakthrough Customer Experiences
- Langue
- Anglais
- Auteurs
- Alexander Chernev
- Éditeur
- Cerebellum Press
- Publié
- 2022
- Format
- souple
- Pages
- 230
- ISBN13
- 9781936572755
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- The book delves into the strategic principles shaping customer experiences, utilizing insights from behavioral economics and social psychology. It explores the customer journey through three lenses: actions taken to address needs, emotional evaluations of market offerings, and underlying motivations for behaviors. A customer experience map serves as the core framework, illustrating various interaction stages, while the customer experience canvas offers practical guidance for managers to enhance customer engagement and loyalty.