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Focusing on event development, this book provides refined tools and techniques for navigating the global events sector. It covers essential topics such as strategy development, asset and portfolio management, return on investment, management process mapping, and conducting feasibility studies. The updated insights aim to enhance best practices, making it a valuable resource for professionals in the field.
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Events Feasibility and Development, William O'Toole
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- Année de publication
- 2021
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