Public Relations and the History of Ideas

Auteurs

• Simon Moore

Paramètres

• 146 pages
• 6 heures de lecture

• Affaires et économie
• Histoire
• Journalisme et Publication
• Marketing et relations publiques

En savoir plus sur le livre

Focusing on ten influential works by thinkers such as Confucius, Plato, Luther, and Jung, this book examines the historical foundations of public relations. It emphasizes the enduring significance of strategic communication long before the profession was formally recognized, highlighting how these ideas shaped the understanding of influence and the management of public perception. Through this exploration, it connects philosophical insights with the evolution of public relations as a vital societal force.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)