Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Achat du livre
Fashion Marketing and Communications, Olga Mitterfellner
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
Personne n'a encore évalué .
- Sous-titre
- Theory and Practice Across the Fashion Industry
- Langue
- Anglais
- Auteurs
- Olga Mitterfellner
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2024
- Format
- rigide
- Pages
- 316
- ISBN13
- 9781032582344
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.