The LEGO Story

How a Little Toy Sparked the World's Imagination

Auteurs

• Hans-Christian Andersen

Paramètres

• 480 pages
• 17 heures de lecture

• Affaires et économie
• Biographies et réflexions
• Commerce et vente
• Histoire
• Nonfiction

En savoir plus sur le livre

Exploring the evolution of a beloved brand, the book delves into LEGO's rich history through exclusive access to company archives and interviews with the founding family. It highlights the significance of play in childhood and adulthood, emphasizing the company's mission to champion creativity and innovation. The narrative chronicles the transformation from a small carpentry business to a global leader in play materials, enriched with rare photographs. This cultural history serves as both a tribute to LEGO's legacy and a case study in successful brand development.

Achat du livre

• Année de publication: 2024
• Reliure: (souple)