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Focusing on the strategies of major automobile companies, this book explores the significant growth and dynamics of the Indian auto industry, which contributes 7.1% to the country's GDP. It highlights the dominance of the Two Wheelers segment, driven by a young and expanding middle class, as well as the increasing interest in rural markets. The book also examines the performance of Passenger Vehicles and the export potential of the sector, providing insights into the industry's future growth trajectory and competitive strategies.
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Managerial Case Studies, Varun Kesavan
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- Année de publication
- 2017
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